They were originally designed as a gateway into the prize program, but what really happens is people will accumulate these tokens, and they become a status symbol for them.
As you play Pogo games, you're accumulating these tokens, which equate more to status. That, first and foremost, is the most powerful feature, and that permeates virtually every game we have on the site.Īdditionally, we have tokens, which act as a universal points system that spans all of our games. We know that most people come to the site to play the games, but secondarily they discover that there's a vibrant community there that they have a lot in common with, because they're all playing games.Ĭhat is obviously a very important feature because it makes people feel like there are others who are playing the game, and they have a shared experience. It really is one holistic experience.Ĭould you talk a little more about those holistic features and how they figure into encouraging people to stay on the site, and play across different games?ĪP: A lot of the key features on the community side are designed to facilitate the building of social connections between our players. When you come there, you don't play one game one way and then jump into another one with a different set of features. We have chat, tokens, a prize system, avatars, and badges - all of these things are seamlessly integrated into the game experience, and I think that's what really separates Pogo from the competition. We're really the only site in which virtually every game we offer is wrapped with these community tools. What are some features that differentiate from your competitors, such as Yahoo! Games, Viacom's NeoPets, and PopCap?Īndrew Pedersen: The thing that really sets Pogo apart from all of the competition in the casual game space is the seamless blending of unique game experiences with strong community features. In the course of our conversation, we discuss the importance of community to Pogo, its recently announced partnership with NBC Universal's iVillage, bringing the Pogo brand to the console space, and casual gaming in general. In this exclusive Q&A, we present the full text of our previous Gamasutra Podcast interview with Andrew Pedersen, vice president of Electronic Arts' casual games portal.
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